This made Nike known as a 'Fitness and Sport Revolution' Brand and was named by "Advertising Age" 1996 Marketer of the Year, citing the "ubiquitous swoosh.was more recognized and coveted by consumers than any other sports brand--arguably any brand" Nike is at the top of the charts thanks to Michael Jordan but may never admit to this. Thanks to the new found success through collaborations with Jordan, this lead to ne collaborations with famous athletes such as Bo Jackson, Andre Agassi, Charles Ba
