i'm really impressed with the way that the surfski community is covering the solo.. current race updates, profiles, strategies, seeding... kind of like a real sporting event instead of a niche sport...it may be that this is a new thing for them also, but it's good.
see www.surfski.info (link on the solo website)... don't know if it has to do with the new organizer (chalupsky and epic), and his high profile, or that the surfski community is more savvy, but the oc1 and oc6 race community can learn some lessons, considering that we're a larger group (as far as i know.. could be wrong)... right now we get a preview article in the advertiser or starbulletin (maybe) and an article with the results, and maybe a post here at ocpaddler.. and that's in hawaii, in the mainland, there's really nothing except occasional race stories after the fact from different sites (al ching at mudbrook, or scora, or mindy's video blogs)
look at how surfing now has live webcasts of the ASP events, which get more coverage and allow them to have it in prime surfing locations, but still allow the sponsors to get exposure.. instead of huntington pier, we have cloudbreak and teahupoo..everyone wins.