An open letter to all canoe builders.
Guys here is an idea: how about all of you fixing up or even regularly updating your websites... cos they all pretty much suck. I don't think I have seen too many that are easy to navigate, regularly update their prices, have enough detailed pictures so we can adequately see the canoe without having to physically be there, or even having an online booking/order system or at least indicate an updated waiting queue list or something...
These are not new ideas, but standard in most other businesses. I just think that the canoe building industry (which is what it is) needs to smarten itself up a bit. I don't think there is any question that it can be a lucrative business, especially now since the canoes are being built in China, so why not take a bit more time to improve your (internet) image. Some of the website haven't been updated for three to four years - so why even have one??
So c'mon guys, let move into the 21st century and provide a bit more of a professional service to the paddlers, who like to be informed about what they are buying, and have a good degree of comfort as to the quality of workmanship etc.
Mahalo.